IOC studio is a new identity space conceived within the historic headquarters designed by Angelo Mangiarotti in the 1970s. Designed by Migliore+Servetto, IOC studio is envisioned as a living, layered place – capable of narrating the company’s identity in its full complexity, from its artisanal roots to its contemporary international dimension. A multisensory narrative – blending the physical and the digital – designed to make the daily encounter between knowledge, craft and design intelligence both vital and tangible.
In dialogue with Angelo Mangiarotti’s architecture, IOC studio unfolds across approximately 400 sqm in a circular journey articulated in three distinct yet deeply connected moments: the (Creative) Lab, the Agora, and the Lens on the World. Migliore+Servetto’s design transforms the IOC showroom into a manifesto-space: a place where matter and thought merge into an expressive synthesis – at once rational and emotional – capable of speaking a universal language without losing authenticity
The Creative Lab (The Lab) is the starting point – an open backstage where the genesis of IOC’s projects comes to life through a path that weaves together research, experimentation and craftsmanship. One wall is dedicated to the company’s core values, through dynamic content and driving questions; the other takes the form of a living material archive, organised in a modular system housing finishes and production prototypes. At the centre, a large tripartite table – almost a “talking trunk” – gathers stories, intuitions and innovations. Completing the space, an exhibition partition presents over 250 aluminium profiles, rendering the company’s technical alphabet visible.
The Agora is the exhibition heart of the space. IOC’s most representative pieces, arranged in chromatic islands defined by rugs, create fluid and reconfigurable micro-environments. Vertical mirrors amplify the space and multiply viewpoints, revealing unexpected details of both space and objects. Together, they compose a flexible environment designed to transform and adapt to future exhibition projects.
The Lens on the World (The Lens) concludes the journey with an immersive corridor that translates the statement “Made in Italy, Designed for the World” into lived experience. Mirrored surfaces and sound suggestions expand the perception of space towards an almost infinite dimension, accompanying the narrative dedicated to international projects. It is the place where craftsmanship meets its global projection – in a continuous dialogue between identity and openness to the world.
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